Logo Toolkit

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The logo toolkit provides an overview and basic information on how to use the new SJCOE logo. The SJCOE logo is a symbol defining who we are and what we do. As such, it is important to maintain the integrity of the logo, so it can help the SJCOE create and maintain an identity that reflects the values as an organization and help build awareness and support for its programs and services in the community. These guidelines apply to the vast majority of SJCOE divisions, departments, and programs, and will help in selecting the correct version of the SJCOE logo and how to use it properly. If you have questions regarding the guidelines, please contact the Public Information Office.

Download Logo Toolkit


Download logos by clicking on the image and saving it to your desktop.

Primary Logos Formal Logos

Email Signatures

To maintain consistency in branding, the following email signatures are provided for you. Please incorporate them into your Outlook emails by following the steps on the next pages. There are instructions for both Mac and PC users:

Email Signature Instructions for PC Users
Email Signature Instructions for Mac Users

Do’s and Don’ts

Do’s. Don’ts.
Follow the general do’s and don’ts  Display the SJCOE too small so the words are not legible.
Display the SJCOE logo prominently and large enough for the lettering to be visible Create custom letterhead, envelopes, or business cards. 
Use the provided letterhead, envelopes, and business cards.  Use any other versions of the logo except the ones provided.
Use the PNG versions of the logo provided: PRIMARY, FORMAL, and DEPARTMENT. Try to redesign the logo to produce a vector file.
Contact the PIO if a vendor needs a vector file for ordering of promotional materials. Use the white one-color version on light-colored backgrounds.
Use the color version of the logo when available.  Use the black one-color version on dark-colored backgrounds.
Use the one-color version ONLY when a document is black and white or when necessary to reduce printing cost.  Change the colors of the logos.
Try to use the preferred background color of red, black, or white, when using the one-color logo.